KEY ECONOMIC PRINCIPLES I'M ADDRESSING:
- What are the trade-offs if consumers don’t buy designer brands?
- Why do people want these items (wants vs. needs)
Source- https://seeklogo.com
- OVERALL RESEARCH QUESTION: How do high-end brands create an incentive consumers to buy expensive goods?
- SUB QUESTIONS
- How do sellers influence consumers to purchase higher-end goods?
- What is the difference between high end and low end?
- Why do people feel differently if they are wearing a high-end good?
- Are people more motivated to buy something if it has a brand label on it?
- RESOURCES FOR RESEARCH:
- Database: SIRS Knowledge Source
