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The slogan "Life is Good" is something you have probably heard of or seen on a shirt or a hat or maybe even on a sticker on the back of a car. Well, this slogan was the start of a million dollar business that at first had nothing. The article, “The fascinating story of how 2 brothers went from running a failing business out of a van to building a $100 million company” interviewed the founders of the clothing company “Life is Good”. The interview consists of the ways these 2 brothers brought their struggling business to a success. Two things that were the main cause of their success was staying positive during the long process even after many failures and projecting a message to their buyers.
Having a positive mindset is a very effective way of achieving success. These two brothers demonstrate their optimism by not giving up even when they would fail. In the article, they say, "When you try, you either succeed or you learn. In both, you win," They were able to find success by turning something negative into something positive. Although they failed many times, as stated, “ "We tried and failed a thousand times," they saw it as an opportunity to reach closer to success.
Life is Good saw a significant increase in buyers once they started to promote a message. The article quotes, “The brothers were ecstatic — they had finally found the message they wanted to share and people loved it.” The message was simple and positive, enough to get people’s attention and spark their interest. As shown in the article, the business became a huge hit once the optimistic message was released. “They rebranded and relaunched their company under the name Life Is Good, and within three years, they broke $1 million in sales. Now they're up to $100 million — selling their products in about 4,500 retail stores.” I am personally not surprised. People, including me, like the thought of buying things that have a meaning or message behind it, especially when they want to spread the message. I think that creating a message was a brilliant idea to attain success.
