Everyone Has Their Own Way

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In the last couple years we have seen Mexican casual fast food restaurants become more popular. I know that I love going to a place like Chipotle and QDOBA because it is quick and healthy for me.  I can also sit down with my friends or family at these places and have a real meal. I have looked one of the bigger chains in this industry Chipotle more in depth.  In the article “How Chipotle Changed American Fast Food Forever” written by Denise Lee Yohn who is a famous author who has published many books talks about how Chipotle has become so successful. With there great method of making their business fast food and casual dining, they also do things like no one else does. In the article it says “All the food would be freshly prepared. The ingredients would be top quality. And the restaurants themselves would be beautiful, all wood and metal, offering a dining experience several notches above fast-food Formica counters and fluorescent lighting.

Efficiencies in the fast food industry depend largely upon limiting spoilage and minimizing labor costs by cooking frozen meat patties and french fries, but Chipotle restaurants don’t even have freezers. All of Chipotle’s ingredients are delivered fresh. After the company bought hundreds of labor-saving onion-slicing machines, Ells ordered that onions go back to being hand-cut because he felt that made them taste better. Machine-cutting had left the onions a little dried out.” When I read this I almost couldn’t believe it and it shows how they are literally one of a kind because it is very hard to to find other restaurants that do things this unique. This gives the customers trust in the business that they will have fresh ingredients. As said by the author, “What Chipotle has learned is that customers notice the difference in flavor from natural meats and fresh vegetables grown “with integrity,” as the chain’s tagline states–and they’re willing to pay extra for it.” This shows how companies value taste and preference first. They will do whatever they need, even if it requires extra work upon their part.

What makes casual fast food restaurants such as Chipotle successful is their individual care toward each and every customer. They put money as a second priority and value the customer and the well being as their first.